WISH LIST: Your Unfunded Priorities
Make a "Wish List"
and
Make It Known
action
resources
hy not consider a wish-list to complement your fundraising program. Many members and supporters would love to fund a specific need. In fact, if there is something exciting to them, they may easily contribute multiples of what they would otherwise have done.
Benefits of a Wish List:
- Helps your leadership to prioritize what is needed in the short-term and dream of possibilities for the long-term.
- Lets your congregation and supporters grasp and visualize the priorities and needs of the your organization.
- Provides an approved menu for those who prefer to give to certain projects or things.
- Provides a simple and creative outlet for funding items unexpected or that go above-and-beyond.
Tips for a Successful Wish List
- Include gifts of all sizes.
- Include gifts that appeal to different passions. People tend to sacrifice more for their passions than they do for a budget. For example, this is a great opportunity invite people to help your organization go green.
- Offer the opportunity to start an endowment to continue funding their passion in perpetuity.
- Make sure everyone knows you have a wish list.
- Include the list on your website, in a newsletter, on a bulletin board.
- Even when an item is purchased, keep it on the list with the words Thank you.
- Be VERY specific about items on the list. If relevant, describe where to purchase or how to make the gift.
- Make the "Wish List" available in multiple locations using many types of media.
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